source: Columbia Regional Business Report
Columbia’s Peak Drift Brewing Co. recently launched Peak Press, its new sustainable digital can printing program.
The program harnesses the power of the brewery’s new state-of-the-art, 17-ton, high-volume commercial printer to print graphics directly onto cans, making all cans completely recyclable.
Equipped with the cutting-edge Hinterkopf digital can printer, which is currently the only one of its kind in the Southeast, Peak Drift can achieve printing speeds of up to 350 cans per minute, ensuring efficient production, company officials said.
“Due to the nature of small production runs in the craft beverage industry, many cans are printed with labels or shrink wraps, which unfortunately, are not recyclable,” says Sara Middleton Styles, co-owner of Peak Drift Brewing Co. “Our new printing initiative aligns with our core values of environmental stewardship and customer-centric innovation. We are excited to offer our customers, along with others in the industry, a more sustainable option for craft beverages.”
The launch of this program marks a significant milestone in Peak Drift's ongoing mission to revolutionize the craft beverage industry. By pioneering eco-friendly printing practices, Peak Drift is now making its printing solutions available to other breweries and special events — with the hopes to expand its reach in the future.
“The best part of this program is that we aren’t limiting this technology just to Peak Drift,” said Jason Snyder, Peak Drift’s vice president for sales and operations. “Our commitment to sustainable printing goes beyond our own practices. By embracing advanced digital technologies and opening our printing capabilities to others, our hope is to reduce the beverage industry’s environmental footprint, while also encouraging creative and commemorative can design.